What is a Landing Page & Why Do You Need One?
Landing pages are just web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Landing pages are, nothing really different from other web pages in a particular website, especially if the website is an e-commerce site.
If you want to get something more from your online business, and if you want to bring in a lot of profits, you better create a special landing page for your web ads.
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.
As a seller, you earn in an affiliate program through conversions-that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program.
Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product
It is therefore important to have landing pages for your ads because it is the only way for you to earn something in (say) an affiliate program.
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. If you want to be successful in an affiliate program, you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is important that the landing page can encourage your visitor to take action to purchase your product or at least provide leads for possible customers.
If you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you should start creating one now.
5 Common Landing Page Mistakes
Recent studies have shown that 80% of visitors to most sites leave in under 8 seconds.
Here are some reasons why:
It seems like such an obvious concept but it’s frequently overlooked.
You need consistency between the call to action in the ad that brought the visitor to your site, and the landing page they visit. If the visitor can’t find what brought them there immediately, they’ll look somewhere else. How do you feel when someone offers you something to get your attention, then gives you something else in return? Be consistent with your message and turn visitors into paying customers by giving them what got them there.
2. Too Many Distractions
Remove all distractions. How many times have you visited landing pages that offered you so many options you didn’t know what to do?
Stick to a single message. If you ask a visitor to:
* Read your copy;
* Sign up for you mailing list;
* Check out this or that article; or
* Click on this or that link;
All you did was confuse him, and as a result he’ll do none of the above. Don’t create mental tension. Eliminate it and your sales conversions will increase dramatically. Get your visitor into the buying cycle as soon as possible.
You have to:
* Get their attention
* Turn that to interest
* Create desire
* Close the sale
* Turn the customer into a company advocate
3. There is NO Call to Action or the Offer has NO Emotional Appeal.
You need emotionally compelling ad copy that stops visitors dead in their tracks. People buy on emotion. They justify with logic. People gravitate toward pleasure and away from pain. Remember the old adage,“Fear of loss is greater than the desire for gain.” Get inside your customer’s mind. Find out what gets them emotional about your product and/or service and quickly explain how your offer benefits him.
4. Bad Design
Landing pages should have a 800×600 resolution if you want to capture 89-94% of online users. Make sure visitors can see the offer in the first screen. That’s usually the upper 300 pixels on the page. Make sure the offer is very clear and easy to take advantage of. Repeat the offer anytime they scroll past or leave the first screen.
5. Confusing or Invasive Forms
* Keep forms simple
* Repeat the offer on the form
* Use as few fields as possible
* Collect new information only
* Make sure the info is saved as they go so if they accidently hit the back button they don’t have to start over.
* Let people know you will never share this information with third parties
Deposit more money in your bank account by avoiding these common landing page mistakes.
How to Make a Landing Page That Delivers
If you have ever tried to make good landing pages, know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also women’s magazines are a great place to look for what good copy writers write for good landing pages. Some women’s magazines have the very best writers on staff so it’s a great place to look for ideas when you go to write headlines.
A smashing heading and some good copy and you’re on your way to making a great landing page that can convert your customers into buyers. Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with some good pictures and have a good clean design you can make a great landing page.
Great colorful pictures and pretty borders and great at keeping a readers attention on a landing page and you have either paid traffic of free traffic. You also want to keep you speech very simple so all readers can understand your copy. Landing pages are not a good place to impress your readers with your extensive vocabulary. You want to use simple words and simple sentence structure. Making your heading lines bold so reader can scan the page quickly you’re your offer.
Bullet points are a great way to list if you’re trying to explain some benefits or features of your offer. They are easy to read and make your copy easy to scan. The close of your copy should invoke a deep interest from your reader to ask for additional information or collect an email address or newsletter sign-up.
An effective system to make a landing page goes something like this:
• Bold Headline
• Some eye catching copy
• Bullet point of some benefits
• Closing copy
• Test conversions and make changes
• Re-test pages
We have put together a collection of landing pages and you can download for free. With them you change the copy to your own and upload them to your web site. If you have ever tried to make a good landing pages to know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also women’s magazines are a great place to look for what good copy writers write for good landing pages.
Some women’s magazines have the very best writers on staff so it’s a great place to look for ideas when you go to write headlines. A smashing heading and some good copy and you’re on your way to making a great landing page that can convert your customers into buyers. Nothing is more frustrating than having a lot of web traffic visiting a site but getting very few leads or sign-ups. If you can put together a simple web page that customer will land on and fill it with some good pictures and have a good clean design you can make a great landing page.
Landing Page Optimization
Search Engine Optimization or (SEO) doesn’t rank entire pages but elements of them. Each page is a team working together to produce an overall effect. While each page can produce high rankings and spread to each other is one of the best strategies another is to use a landing page strategy. In this case you can use various techniques to bring traffic to one particular page, usually the home page, and from there direct that pages high ranking to your website’s other pages. When a page points to another page is does not diminish its page ranking. It may not be able to give as high a boost if it points to too many pages but this can be compensated for by a good navigation structure.
For the landing page to have its best effect use whatever techniques you can to drive traffic it. Seeking out sites that will provide links to your landing page is a strong strategy. If you can drive enough quality traffic to your landing page, and I stress quality, you can maximize that pages ranking. A landing page with a high enough page ranking can nearly endow the rest of your website with increasing rankings.
This is where a strong navigation structure is vital. You want the landing pages strong ranking to filter around your website and enhance your pages as much as possible. By keeping the in sight navigation links to a minimum you will ensure maximum ranking increases throughout your site.
By using a combination of affiliates, links from other sites, possibly pay-per-click and awesome SEO skills you can drive your landing page’s rank sky high. Get your site up with good content first and then put forth all of your efforts into the landing page. The landing page will be your ambassador and it will seek out visitors and persuade them to come to your site.
Want More on Creating Your First Landing Page? Check Out This FREE Landing Page Checklist
AN EXCLUSIVE FREE OPTIMIZATION CHECKLIST TO HELP YOU
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