According to eMarketer, the sheer size of ecommerce market is plenty enough for you to cut your share of this pie. And it’s not planning to shrink any time soon.
Still, great many ventures fail each year for reasons so basic and easy to avert.
If you’re thinking to engage yourself in selling online, or already have an ecommerce running, this post will be of great use for you.
I’ll show you how you can assess the market share for keywords and effectively track your positions and that of your competitors.
How to Track your Positions Properly
Whenever an ecommerce owners start ranking for their carefully selected keywords – that would usually take them more time and efforts to research than it ought to, – they become completely oblivious to start tracking them. Big mistake.
Tracking your keywords and your domain position for them is mainly done not just to see your progress but to understand where to move next. If you started your rank tracker and now monitoring your site’s position for keyword, you’re doing only half the job. And sadly that’s what most of small ecommerce owners
I oblige you to start monitoring not just your positions, but all top 100 domains for keywords and start saving data on all of them. Have you already guessed why? It will enable you to see the whole picture and react timely on position changes.
Most of the tracking tools aren’t good enough to save that kind of data. I’m using Serpstat because it’s one of the few tools with such thorough rank tracking abilities. Plus it has 4 other modules I use everyday all for one price.
You can have a go with much pricier SEMRush though, but I honestly see no point.
Here’s how you do it:
- Go to Serpstat. Click on “List of Projects” and “Create New Project”:
- Add all keywords for which you are now currently ranking. Tag your grouped keywords if you have groups to easily access their rankings:
- After you set a periodicity of tracker (the tool can check positions daily, once every 3 days or weekly depending from your settings) you can see results: click on “Rank Tracker” then ”History”:
This is by far the most accurate method to assess your positions as the tool also saves data on all SERPs for each keyword:
You will see immediately if your positions decline and react accordingly. You’ll be able to see your and competitors’s domain’s progression. This tracker is an absolute must when you start your ad campaign for a set of keywords.
How to Analyze your Share on Keyword Market
If you’re not currently ranking for any keywords, it’s best for you to assess the keyword market first. If you are ranking, still you should analyze how the shares are distributed among which major players. Such intel will help you reach sustainability along with actionable insight on where to grow further.
- If you don’t have your project in Serpstat get one using instruction above. If you do, enter it and in “Rank Tracker” module click “Competitors” then “History” tab to see how the market shares were changing among the competing domains over time:
What we did here, is we set position tracking for our site and for our direct competing sites. Having all the data, we will perform a comparative analytics and locate what sites achieve good results and why. This insight will allow us to take congruent counteraction and make forecasts on the market.
Quick Tips Worth Mentioning
Instead of a summary reiterating what new cool things we have learnt from this article, I decided to remind you that setting up your SEO audit automation is an absolute must. In 10 years, I have curated and SEOed ecommerces that will last me a lifetime and looked into the dark side of SEO… ha-ha, joking. Still you’d be surprised how many well-established online businesses lack an elementary automated report on their SEO errors. Don’t bother with complex audit. Load speed, missing H1s, duplicated meta tags, properly set up Robot.txt is all you need to fix and maintain in order to see great results.
Best audit tools like Screaming Frog, Netpeak Spider, Moz tools scan deep, yes, but most of the errors they find aren’t worth fixing money- and time-wise.
Still, whatever tool you chose, make sure to set up a schedule. It will depend from periodicity with which you make changes to your site, but I advise you to set a monthly report.