It is very important to find a web design company that understands your online strategy. The company you hire must be dedicated to your business needs. Finding a company that is committed to your success can be challenging. Don’t ever higher the first company you interview. Even if you fall in love with the person you speak with you should evaluate other companies. Don’t make a decision until you have interviewed at least three design companies.
The company you choose has to appreciate your needs and not the other way around. You hire the web designer to help you create a website that helps you succeed online. The design is not about serving their ego. Their artistic ambitions are only of interest as long as they serve your needs. Don’t agree to any technology unless they can prove how it will help you sell more, create more customers, educate your visitors, generate more leads, etc.
Make sure that the company understands your goals. It also helps if they understand your business. When you interview Web design companies ask to see if they know anything about your industry. Find out if they understand the trends in your market. Of course, they don’t have to be experts in your area, but it helps if they have a basic understanding of your business.
If you have a service business you are going to have very different needs than if you were an online retailer with 500 products. Web sites for service businesses are usually very rich in content. For example, an accountant’s web site may include a large number of articles about accounting advice or tax strategies. A website created for e-commerce is going to be focused on selling products. Such a site is going to be equipped with a shopping cart, a database driven backend solution, online chat, etc.
The functionalities you desire for your website is going to have the greatest impact on expense. A three-page web site that serves as an online business card is going to cost much less than a fully functional e-commerce site. A complex e-commerce site is going to cost significantly more because of the technology required.